Happened™ serves as an online atlas of everyone’s history. It is a geoemotional database with stories that add a lasting testimony anyone can reference when they look up a physical address or coordinates. Tell your story in three steps: 

  • Pinpoint the location

  • Enter your story, up to 2000 characters

  • Save and share your story

A place is more than a point on a map, it’s a collection of experiences. Every place has a history and every story shared creates a growing timeline of experiences dedicated to a specific address or location.

Target Audience:
Oversharers, active social media users, genealogists and history buffs, homebuyers, Wikipedia lovers, internet sleuths

Marketing Plan:
SEO, Facebook, Instagram, influencer, online forums, real estate sites

Revenue:
Ads, data sales, insights consulting 

Key features:

  • Google Maps and Streetview integration

  • Upload media

  • User timelines

  • Place timelines

  • Story emotion scale

  • Data insights

Our goal is to create a place for everyone to share their stories. These stories will be used to create geospatial emotional scores for neighborhoods and spaces, giving deep, measurable insight into what’s happened in neighborhoods straight to the people who’ve been there. 

Our Team

  • Jackie Wilkerson, Partner

    PRODUCT
    Background in healthcare product management and consulting. Expertise in health quality measurement and SDLC best practices. Studied at University of Texas at Austin. Interested in geospatial inequality mapping and genomics.
    jackie@happened.us

  • Jennifer Hughes, Partner

    DESIGN
    Background in grassroots marketing in the arts and several non-profit organizations. Studied at the Santa Fe University of Art and Design. Visual Identity and UX designer with a passion for stories told through branding and design.
    jennifer@happened.us

  • Lija Hoffman, Principal

    PRODUCT
    Background in healthcare data management and clinical trials, specializing in oncology and behavioral health. Studied at Northwestern. Interested in big data and therapeutic technology.
    lija@happened.us

  • Alex Ebel, Principal

    DESIGN
    Entrepreneural designer with extensive background in freelance design and writing. Studied at Emerson College and University of Texas.
    alex@happened.us